Caring for your cake.

Every TISP cake is handcrafted with hours of artistry and precision. The guidance below ensures it arrives, is stored, and is served exactly as it was intended - and that every guest gets the experience it was made for.

Read everything below before collecting or accepting delivery of your cake. If you have any questions, call us on 07496 141985 - we're always happy to help.

 

Collection & transport


To ensure your cake arrives safely at its destination, follow these guidelines:

  • Drive with intention

Our cakes are tall, architectural pieces - treat them accordingly. Drive slowly, especially around corners and over speed bumps (8–15mph). Place the cake box on a flat surface in the footwell or boot, never on a seat. A tilted cake cannot fix itself.

  • Keep it cool

Do not leave your cake in a hot car. Our buttercream is sensitive to heat - if you're collecting in warm weather, ensure your car is air-conditioned and the journey is as short as possible.

  • Keep it level

Your cake travels in its box for a reason. Keep the box level at all times and do not tilt or stack anything on top of it. If your cake is on a board, ensure the board sits flat on the surface it's placed on.

 

Storage

  • Refrigerate on arrival

Store your cake in the fridge as soon as it arrives - ideally in its box. Our buttercream cakes keep beautifully refrigerated for up to 5 days.

  • Allow time to come to room temperature

For the very best flavour and texture, remove your cake from the fridge 1–2 hours before serving. Buttercream softens and the sponge opens up. This is the difference between good and extraordinary.

  • Freezing

Sponge layers and most buttercream cakes freeze well for up to 3 months — wrap tightly in clingfilm and place in an airtight container. Defrost in the fridge overnight and bring to room temperature before serving. We don't recommend freezing cakes with fresh fruit decorations.

Serving your cake

  • Cutting guide

Use a long, sharp, non-serrated knife. Clean the blade between cuts for the cleanest slices. For tiered cakes, remove each tier before slicing. A full cutting guide and video is available at theindulgentsugarplum.com/cake-care.

  • Cake dowels & internal structure

All tiered cakes contain internal dowels and support structures — these are food-safe but not edible. Your cake will be delivered with full instructions on how to disassemble tiers for serving. Do not attempt to move or reassemble tiers without guidance.

Serving Suggestions

  • Enjoy these delicious cakes straight away, or for a warm treat, heat them in the microwave for 30-40 seconds and indulge!

    Storage: Store in an airtight container with a slice of white bread for up to 7 days, or refrigerate (in an airtight container) for up to 2 weeks. Can be frozen for up to 3 months

  • Keep refrigerated until 30-45 minutes before serving. These can be frozen; if freezing, remove 24 hours before serving and place in the fridge to defrost. Please note, as we use fresh fruit, freezing may affect the texture of the fruit and some of the toppings

    Storage: Keep in the fridge in an airtight container or food wrap for up to 2 weeks. Can be frozen for up to 3 months

  • Cake Jars, Tubs, and Shots: These treats are ready to enjoy right away! If you prefer warm cake, simply transfer it to a microwave-safe container and heat for 30-40 seconds (depending on your microwave). For an extra indulgence, top your cake jar with ice cream or drizzle with custard.

    Storage: Keep in the fridge and consume within 5-10 days. Plastic jars can be frozen for up to 3 months. To defrost, place the jar(s) in the fridge overnight (24 hours), then remove from the fridge 30-45 minutes before serving at room temperature. Enjoy within 48 hours of thawing

    Dessert Jars (Puddings & Cheesecakes): For the best results, refrigerate for up to 2 hours to allow the desserts to firm upon receipt, then enjoy. Consume within 5 days for optimal freshness

  • Preheat your oven to 170°C (Gas Mark 5-6). Place the crumble in the oven and heat for 8-10 minutes for a small tray, or 12-14 minutes for a large tray. Please note, this product is already cooked, so you're simply heating it to perfection. Serve with custard or your favourite ice cream for the perfect treat

    Storage: These are suitable for freezing for up to 3 months. To defrost, remove from the freezer and place in the fridge for 24 hours.

  • For a gooey, melt-in-your-mouth brownie, heat in the microwave for 30-40 seconds. For the best results, preheat your oven to 160°C (Gas Mark 4), place the brownies in the oven, and heat for 5-7 minutes. Serve on its own or with your favourite ice cream for the perfect treat!

    Storage: Store in an airtight container with a slice of white bread for up to 7 days, or refrigerate (in an airtight container) for up to 2 weeks. Can be frozen for up to 3 months

  • For a melt-in-the-middle cookie, preheat your oven to 200°C (Gas Mark 7-8). Place the cookie in the oven and heat for 3-4 minutes. For a lovely crisp texture, pop it in the air fryer at 200°C for 2 minutes, or microwave for 40-60 seconds. Serve on its own or with your favourite ice cream for the ultimate treat!

    Storage: Store in an airtight container for up to 10 days

  • These cookies are perfect to enjoy right away! For a warm treat, place them in the oven or air fryer for 1-2 minutes at 160°C. While you’re waiting, brew your favourite hot drink, dip, and enjoy!

    Storage: These are suitable for freezing for up to 3 months. To defrost, remove from the freezer and place in the fridge for 24 hours.

  • Refrigerate until 30-45 minutes before serving for best taste at room temperature. For a warm pie, preheat oven to 180°C/gas mark 7-8, cover with foil, and heat for 10-12 minutes. You can also microwave slices for 40-60 seconds

    Storage: Keep in the fridge in an airtight container or food wrap for up to 2 weeks. Can be frozen for up to 3 months

FAQS

  • We operate exclusively from our East London studio (E9) — open for consultations and collections by appointment only. All orders are placed online or via email. We'll share the full studio address once your booking is confirmed.

  • We require a minimum of 10 days' notice for celebration cakes and orders of 40+ cupcakes. For wedding cakes, we recommend booking 3–6 months in advance to secure your date — we take a limited number of wedding commissions each year. Need something sooner? Call us on 07496 141985 and we'll always try to accommodate.

  • Every cake is priced individually based on design complexity, size, tier count, and the time required to craft your vision. Celebration cakes start from £100 (single tier), £300 (two tier) and £800 (three tier). Artisan commissions from £290, Abstract from £310. For an exact quote, email hello@theindulgentsugarplum.com with your date, guest count and any inspiration

  • Our cakes are halal-friendly unless stated. We occasionally offer vegan options — please enquire. Our kitchen uses nuts, wheat and dairy, meaning we're unable to accommodate nut, wheat or dairy allergies. Please always declare any allergies when ordering — your safety is our priority

  • Yes — add a bespoke design sketch to your commission for £30. This includes a hand-drawn concept with up to two revisions, and the full £30 is deducted from your final balance when you confirm. Many clients choose to trust the process entirely and are consistently amazed by the result

  • We deliver within the M25 for £37 and outside the M25 from £60 depending on location. Collection from our East London studio is always available at no additional charge. For wedding cakes, we include a setup service — your cake will be positioned exactly as planned

  • Email hello@theindulgentsugarplum.com with a photo and description within 24 hours of receiving your cake. We'll arrange a replacement or credit note — valid for 12 months. We want every TISP experience to be extraordinary, and we'll always make it right.

Abusive or aggressive behaviour is not tolerated. Any customer displaying disrespectful behaviour will be denied service