Cake care
Our cakes are butter-based with a Madeira texture, making them rich, moist, and slightly dense compared to cakes made with margarine, baking butter, or oil. We never add gelatine or preservatives unless stated.
Covered in our signature handcrafted white or dark chocolate ganache (mostly used in summer), each cake is designed to let you indulge in every last crumb. For the best indulgence experience and cake storage, refer to our Ultimate Indulgence Guideline.
We recommend refrigerating your cake based on the occasion and removing it from the fridge about an hour before your event or as the final item to place on your table.
A single-tier cake will stay fresh for up to 6 hours or more.
Stacked cakes can last at least 4 hours in cooler climates, and 3-4 hours in summer. In hot climates, refrigerate the cake and display it 1 hour before cutting in a well-ventilated area with air conditioning.
Avoid placing cakes in direct sunlight, as they will start to melt under the heat. Like anyone, cakes can get "hot and bothered."
To cut your cake, use a cutting board and make long strips—here’s a video to show you how. At first, the cake might feel stiff and slightly dry; however, as it reaches room temperature, it will regain moisture. Keep in mind that the cake has been chilled overnight and will be solid at first.
To preserve any leftover cake, store it in an airtight container with a slice or two of white bread and consume within 1-2 weeks. Refresh the bread as needed. For longer preservation, freeze the cake for up to 3 months. Thaw overnight and enjoy within 2-3 days, ensuring it stays in an airtight container with a slice of white bread.
Traveling with Your Cake:
To ensure your cake arrives safely at its destination, follow these guidelines:
DO NOT HUG YOUR CAKE! Always carry your cake from the bottom, not by the sides of the box, and hold it away from your body.
Place your cake in the footwell of your car (the area by the feet), not on the car seat or in your lap. The cake needs a flat surface where it won’t rock. Keep the air conditioning on or ensure the car is well-ventilated. If your car is hot, the cake will melt—treat it like a person: when you're hot, so is the cake, and it will melt beyond repair.
Avoid the boot of the car, unless it's empty and clear of loose items. If you must, use a non-slip mat to prevent the cake from sliding, and keep the A/C on to maintain a cool environment.
DO NOT leave cakes in the car! They will melt.
Drive Carefully: Please drive gently and cautiously with your cake in the car. As they are tall, drive slowly around corners and over bumps (8-15 mph). If you don’t, you risk tilting the cake, causing cracks or dents. Remember, a cake cannot fix itself!
f.a.Qs
Do you have a store I can visit?
Currently, we operate exclusively online and do not have a physical store. All of our products are available through our e-commerce platform.
How much do your cakes cost?
Our cake prices start at £100 for a single tier, £300 for a 2-tier, and £800 for a 3-tier celebration cake. Since every cake is unique, prices depend on the size, design, and flavour you choose. Wedding cake pricing is available separately; please see below for details.
Do you offer cupcakes and other desserts?
Yes, we offer both mini and regular cupcakes. Mini cupcakes start from £2.50, and regular cupcakes from £4.50, with a minimum order of 12. Cupcakes can be ordered through our order form and other desserts are available in our online shop. Our dessert menu is seasonal and may change periodically.
Where can I find more information on Jars of Joy?
What are the sizes and height of your cakes?
Our cakes are naturally 40-45 cm tall, although we can make shorter cakes on request. Cake sizes are measured in inches; for single-tier cakes, we offer sizes from 4” to 9”. For tiered cakes, we start at 3” and can go up to 14” for larger tiers.
Do you make fondant novelty cakes?
We do not use fondant to cover our cakes. However, we are happy to create novelty-shaped cakes or themed designs within our creative boundaries if your brief allows.
What are your cakes covered with?
Our cakes are covered with a unique buttercream that is similar to our buttercream filling but dries solid, so you can enjoy every last crumb. For summer months, we use dark chocolate, which holds up better in the heat.
How do I store my cake before my event and any leftovers?
Please refer to our Cake Care guidelines for storage instructions.
How do I cut my cake?
You can find cutting instructions and a helpful video in the Cake Care section.
What types of events do you create cakes for?
We specialize in cakes for all events, from weddings to corporate events and everything in between. We are known for our artistic, sculpted cakes that go beyond the ordinary.
Can I have more than one flavor in a cake?
Yes! You can choose more than one flavour, with an additional charge for each extra flavour, depending on the cake's size.
Do you provide internal support in the cakes?
Yes, we use dowels and other supports to maintain the structure and stability of multi-tier cakes.
How far in advance can I place an order?
We accept orders up to a year in advance. We recommend placing your order as soon as possible to ensure availability. For celebration cakes, we require a minimum of 3 weeks' notice (depending on the design), and for wedding cakes, we need at least 3 months' notice. Last-minute orders may be accepted depending on availability—feel free to contact us at 07496141985.
Do you offer sample cakes?
YES! You can order a sample hamper here. We send out samples any time of the year. Samples are shipped via Royal Mail, and you will be notified when they are dispatched.
What are the smallest and largest cake sizes?
The smallest cake we offer is 4” (serving 4-8 people), and the largest is 9” (14” for shaped cakes). Our signature style tends to lean toward taller, rather than wider cakes. However, we can accommodate different shapes and sizes depending on your design.
Do you provide cake sketches or concepts?
We offer cake sketches at an additional cost of £25, which includes up to 2 reworks. For cakes over £500, this service is complimentary. You can also provide inspiration, and we will create a design based on your ideas.
Do you do wedding cakes, what are the costs, and where can I find more info?
Yes, we specialize in bespoke wedding cakes tailored specifically to your needs. Wedding cakes start from £400 for a 2-tier and £700 for a 3-tier. The final cost depends on size, design, and style. Delivery and setup are additional charges. For more details, please email us at hello@theindulgentsugarplum.com or visit our wedding page.
Do you do corporate or bulk orders?
Yes, we cater to corporate and bulk orders. Please email or call us with the details for your order.
Do you offer delivery?
Yes, we offer delivery at an additional cost. We partner with a trusted third-party courier service. Delivery within the M25 is £37, and outside the M25, delivery starts at £60+, depending on your location.
What are your T&Cs and cancellation policies?
To secure your order, a 30% deposit is required. Without a deposit, we cannot hold your booking. Deposits are non-refundable, but we offer a credit note valid for 10 months if you need to reschedule. Full payment is due 5 days before the event. Cancellations made within a week of your event will be charged the full price, and the cake cannot be remade if it’s already in production.
Changes to your order must be made at least 10 days before the event; changes within 10 days are subject to additional charges. For orders placed within 7 days of your event, full payment is due immediately upon confirmation.
Please specify your collection or delivery time at the time of ordering. We will confirm your delivery time once we receive the deposit. For collections, any late arrivals will need to arrange a new collection slot. If you miss your collection time, you must collect your cake at the next available time.
Once your cake is handed over to you, we are no longer responsible for any damages. This applies if you transport the cake in an Uber or any other vehicle. Please refer to our Cake Care guidelines to ensure safe transport.
Abusive or aggressive behaviour is not tolerated. Any customer displaying disrespectful behaviour will be denied service.
Allergen Advice & Vegan
At this time, we do not offer gluten-free or allergen-free cakes. Our cakes are made in a kitchen that uses nuts, wheat, and dairy, and they are not suitable for those with nut, wheat, or dairy allergies. If you have any allergies, please note them in the additional information box on the order page. While we strive to accommodate all dietary needs, it is not always possible to create cakes for every allergy. Please inquire before placing your order.